To provide the most professional, compassionate, and trustworthy service in the industry. Our client’s interests are very important to us and we pledge you will always be our top priority. We are dedicated to developing long-term client relationships guaranteeing you will always have us as your real estate resource even after the transaction has concluded.
Instead of actively promoting your core values, demonstrate them. Let your core values speak for themselves, influencing everything from promoting your services to servicing clients. Here are ours:
As a core value competence is not something turned on when needed, only to be ignored the rest of the time. It helps define who you are as a person...and how you service clients. It's a combination of what you learn in training programs and the know how you develop through experience of serving clients.
Regardless of what service you provide, few if any clients will hire you if they don't trust you. It really is that simple. Like competence, it is fundamental and helps define you as a person and service provider. Trust is not something you learn. It's something you are...under all circumstances.
Efficiency is performing or functioning in the best possible manner with the least waste of time and effort. From your clients' perspective, it is more efficient to hire you to perform some specific work for them than to do it themselves. When serving your clients, you will waste as little time and effort as you do when managing your own responsibilities.
Regardless of what you are doing for them, clients expect you to work hard at it. But remember that clients seldom expect hard work simply for its own sake. They expect the results that hard work generates.
In the simplest of terms, quality is what your clients say it is - nothing more, nothing less.
If you are not totally committed to satisfying clients, you can expect to work harder at finding new clients than serving repeat and referred clients. Clients whom you have left less than totally satisfied are unlikely to hire you again...nor are they likely to refer prospective clients to you.
As admirable as these qualities are, it is not their noble nature that helps attract new clients. Each value promises significant benefits to clients. It is these promised benefits that make these values so attractive to clients, and important from a marketing perspective.